Nobody has ever accused television of being pretentious. Sure, many have
questioned its effects on its audience, its place in society, and its overall
value, but nobody's ever claimed that it promotes an overly intellectual agenda.
People's standards are much to low for that kind of talk.
Like all pop-culture, television uses its own stupidity as its best defense. Any
successful stand-up comedian knows that the best way to ward off hecklers is to
make fun of his own faults before anyone else can, and that's a strategy that
television has embraced with a zeal usually seen in reality show cast members'
efforts to jump on top of each other. "It may not be
art," television
seems to say, "But we give the public what it wants:
Entertainment."
As the philosopher/warrior Maximus once asked, "Are you not entertained?" Spin
the dial at any given moment of the day and nine times out of ten, the answer to
that question is usually, "No." Aside from the repugnance of the industry's
attempt to blame the audience they claim to serve for the quality of television
programming, it's somewhat disturbing to realize that even this lame defense is
a
blatant lie. Who gives a crap about entertainment when there's money to
be made? No show on television illustrates this fact better than
American
Idol.
Part music showcase, part talent contest, the whole concept feels a lot like some
kind of refugee from a long gone era. One imagines that the original producers
of
Star Search have been kicking themselves since the show's debut for
not filming the countless auditions they must have endured.
Idol's other
spiritual television progenitor is obviously
The Gong Show. The
innovation was to include all of the lame acts in final cut while simultaneously
raising the stakes far beyond a lousy
$712.05.
(Then again, considering the
contract
they have to sign, the winning singers are probably lucky if they see that much
money.)
American Idol is not art. Nor is it entertaining. It is however,
immensely profitable.
But those profits should not be taken as evidence that an audience has been
entertained -- not by a long shot. We have one man to thank for putting paid to
that foolish notion:
William Hung.
Think back to the spate of interviews conducted with the various
American
Idol judges shortly after it was announced that Mr. Hung had gotten a record
deal. They all sounded very confused, but Simon Cowell was particularly dumbfounded.
This is a man who justifies his catty remarks by claiming that he has an eye for
spotting future hit-makers, and up to now, has had a track record to back up that
assertion. But, his failure to predict the sudden rise of Hung's career shows an
utter lack of perception with regard to the kind of shit America is willing to
spend money on. If Cowell had any chops at all, he'd have recognized the
incipient popularity of a man who is, basically, a walking, talking, cross
between a human being and a
Big Mouth Billy Bass.
The unforeseen success of William Hung is proof that
American Idol (and,
by extension, all of television) is incapable of doing what it claims that it's
doing. In fact, the last people whose judgment we should trust when it comes to
selecting entertainment are television executives. They don't know what we want,
but they do know this: Advertising works. So they spend millions of dollars
promoting whatever crap they managed to slap together.
American Idol
exemplifies this: The only reason the show works is because it tirelessly hypes
itself and its products, leaving us all engrossed – but unentertained and empty
inside.
What it comes down to is this: Television doesn't entertain; it bamboozles. It's
a joke to claim that they're giving us what we all want because, quite frankly,
they
can't -- thanks to the damn FCC. If it wasn't for federal regulation,
there'd be only two channels: PBS on one and pornography on the other. With all
of the money they have at their disposal, they could sell us anything they want.
They have made a
choice to sell us
crap. As the
philosopher/warrior "
The Amazing
Johnathan" might say, "It's a
trick."
-B. C. Silvia
-5/26/2004