Last week’s On The Media program featured an interview with Marissa Mayer, vice president of "Search Products and User Experience", wherein she discussed Google’s approach to privacy. It’s often a bad idea to boil things down too much, but we find this statement from Ms Mayer to be particularly informative: "Yes, you’re giving up some personal information but you’re gaining a lot of functionality, and it’s important to understand what we do collect and what we don’t collect."
We also find that all of the concerns about Google and privacy dovetail pretty neatly with several conversations we’ve recently had about the reliability of the cloud.
Sure, in some respects it’s great: you can access your documents and email anywhere that you’ve got access to a computer. On the other hand, when the cloud (or the service that’s part of it) is not available, you’re dead in the water. And then there’s all those privacy concerns.
Well, let’s just say that some people are starting to get a little kernel of doubt about the cloud lodged in their brains. But you might still want to take advantage of the convenience of always having access to your stuff, don’t you? So now what?
Hmm… you could carry a thumbdrive with you all the time. If you’ve got access to a computer, then you just stick your drive into it, start the PortableApps software, launch your word processor, and there you go. With your docs stored on your drive, and an offline editor, you don’t have to worry that some admin somewhere will get hold of your brilliant vampire-high school manuscript before you’re ready to publish it.
And the fun doesn’t stop there: with a sufficiently large storage capacity, you could carry your whole digital life on one of these things — even email. No Google login required.
But you’ll forget your thumbdrive. Or, perhaps, you’ll lose it, thereby giving some weirdo access to all your deepest thoughts and dreams (note to self: stop storing these things on my thumb drive). Sure, there are ways to secure your info, but they can be broken by anyone sufficiently motivated to do so. And anyway, you can always put the damn thing on your keychain.
Graaah! I hear you say. There’s too much stuff on your keychain already. Okay, fine. What else to you carry around with you wherever you go, that you’re careful about not losing?
Oh, well, too bad — your mobile phone probably isn’t set up for that sort of thing … wait, why not?
If we’re increasingly spending more time with our cell phones, and if they have the capacity to store data, and if they can connect to the PCs we encounter in our day to day lives, then why don’t they act as portable desktop repositories?
We never ever say never. But we suspect that this kind of thing isn’t going to happen very soon. After all, there is a general consensus that cell phones, generally, suck pretty badly. They’re closed off, proprietary, and costly to upgrade. They lack any hint of the flexibility that made personal computers the super-useful behemoths that they are today.
But, if it all somehow gets sorted out — if we really can make our phones the repository of all our portable digital stuff, then maybe the giants of cloud computer will have something to worry about. We doubt it, but maybe there’s a chance.
Then again, collaboration is difficult to manage without relying on some kind of remote storage. So, in the end, we’ll all be using the cloud. So there’s that.

