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Archive for December, 2008

Letter to 2009

Wednesday, December 31st, 2008

For the past week or so I have been house-sitting for a friend of mine, who is currently traveling somewhere near the International Date Line. (Happy New Year, Mr. G… the dogs are doing well, by the way.) At about 3:45 am, this morning, I was awakened by the sound of the house’s electrical vampires suddenly shutting down with a series of grunts and clicks.

Thus I found myself in total darkness, in a strange place, with no idea where the matches, flashlights, or candles could be found. I don’t believe in omens, but damn — I am desperately hoping that this is no foreshock of future events. That darkened, unfamiliar house? That mysterious, caliginous dwelling? That better not be an attempt a foreshadowing, 2009.

I managed to dress myself (and feed the puppies) by light of a cell phone. Then I made my way back home through the cubic mile of cotton (to borrow a phrase from the great Larry Niven). Winding my way through darkened streets, made unfamiliar by darkness and fog, I felt very much as though I had stumbled out of one metaphorical frying-pan into a whole other metaphorical fire. This also better not be a sign of things to come, 2009.

Space and time might be entirely different dimensions, but my morning of obscured vision has given me a distinct appreciation of just how much I take the obscurity of the future for granted. Even as I write this, I know that I have no way of knowing what the next second — or the next year — will bring, in just the same way that I have no clue what that object with the sharp corners that I stepped on was when I got out of bed, this morning.

Some say that our inability to see into the future is a blessing; I think it’s over-rated. I think that if we could perceive the future (assuming that there’s one to perceive), we’d develop a philosophical attitude towards the universe. Of course, I’ve only got Slaughterhouse 5 as a guidepost, here. So it goes.

2008 was a good-yet-terrible year. We elected a new president — yay, we’re powerful! But we’ve also been slammed by an economic downturn that’s bad and may yet become even worse — boo, there’s nothing us ordinary folk can do about it! Except that it may have influenced our choice of president — so, huh? It’s complicated.

I don’t expect you to be much different, 2009. Why bother coming at all? Why slide inexorably across the face of the world, leaving new calendars in your wake? Social construct that you are, you’re not even unique.

But dammit, 2009, we need you. Human lives are often a prolonged cycle of beginnings — we start, and we start, and then we start again. If we’re going to continue to hope in the face of overwhelming evidence that we’ve no reason to, we need to be able to draw a line, to consign the past to the past. We need to sweep the dishes off the table in a grand gesture of little practical worth, just to make a point. We convulse ourselves, making list upon list, as if to say, "This is what we shall remember. And the rest can go jump into a lake." Nonsensical as it may seem, we’re packing our bags for the future.

So, 2009, I ask the same thing of you that I ask of every year: please do all you can to be as few people’s worst year ever as possible.

Happy New Year.

| December 31st, 2008 | by BCSilvia | Categories: Miscellaneous | Trackback | No Comments »



Show’s Over?

Sunday, December 28th, 2008

The era of big trade shows seems to be over. One of the first big indicators of this was the announcement of the scaling-down of the big E3 show, back in 2006. E3, of course, is a name familiar to the hard-core gaming community. Media-wise, it was something like a video game industry Super Bowl — everyone looked forward to it as a premier event.

For all its flashy hideousness however, it was still just a trade show. And, in spite of the ensuing laments, it’s probably best that E3 was allowed to shrink. Frankly, the whole thing was numbing; after dozens of announcements of games that weren’t due to be released for another year or more, often getting canceled along the way, who could give a damn?

But things really started looking bad for trade shows in general when Apple announced that it was pulling out of Macworld after January, which was a little like hearing that Santa Claus is planning to disassociate himself from Christmas.

There’s been a lot of talk about how trade shows simply aren’t a cost-effective way to engage with the public anymore. This may be true (I’ve collected at least a thousand bucks worth of t-shirts and other tchotchkes over the years, and I’m sure my meager influence on corporate procurement hasn’t returned the investments of the swag-givers a jot), but can individual events, conference calls, and big-hype press-releases ever match the level of spectacle that the old trade show offers?

Perhaps not. And, perhaps that’s why there seems to be a lot more attention being directed at next year’s CES event than I remember seeing in a long while. Not that CES lacks the kind of pedigree one might expect for a big event. After all, some of the most famous consumer electronics products in history got launched at the show. The Nintendo Entertainment System, the Commodore 64 — hell, even the humble VCR — were all had their public debuts at CES. And there seems to be every indication that Windows 7 will be on the menu for next year’s show.

With some media outlets gearing up to cover CES in a big way, it seems that CES is set to come into its own as an premier showcase once again. Because, in the end, the main benefit of trade shows is not simply that they provide a place for vendors and consumers to get together and cut deals; they are also big, bright red bull’s-eyes for media companies that require fodder for hundreds of pages and dozens of hours of soft-news pieces.

Trade shows are easy news. Send a reporter or a camera crew, let them hang around a few hours, snag a couple of media kits, and you’ve got yourself some glitzy filler right there. Events sponsored by a single corporate entity stretch the credibility of all but the most pathetic junket-whore; whereas the multi-vendor trade show still exudes some thin sliver of respectability.

Of course, these things aren’t run for the benefit of media outlets. And who cares if G4 or EGM shows up to cover E3? Their viewers and readers are already going to buy whatever it is the vendors have to sell. Frankly, all the palaver feels a lot like the industry is trying way too hard to attract an already captive audience. In the end, spending all that money just wasn’t worth it.

But don’t expect the trade show to disappear completely. Or, at least, do expect something to take its place. Fan-led conventions seem poised to become the next bastion of event-based marketing. Look at all the attention that Comic-Con has been getting. These are festivals whose primary purpose is to allow fans to come together and celebrate their hobbies, to buy merchandise, and to meet celebrities. Hey, why not try to hock your stuff to them, since they’re going to be there anyway?

It’s more democratic, at least. Most trade shows are open only to industry professionals, which are a valuable audience to be sure; but fan conventions are open to the general public, who are the end-of-the-line consumers for most of this stuff anyway, if we’re talking about entertainment products. It’s a match made in synergistic, marketing heaven. (Man, that actually sounds like a terrible place to be.)

But who cares? See you at PAX!

| December 28th, 2008 | by BCSilvia | Categories: Entertainment, Fandom, Games | Trackback | No Comments »



The Plastic Fantastic Stimulus Plan

Friday, December 26th, 2008

It was my good fortune to receive a few Christmas gifts this, for which I am very grateful. But, being impossible to shop for (so I’m told), I wound up with a couple of gift cards. Which is fine, even though a lot of people think they make thoughtless gifts, and poor stores of value to boot.

It bothers me a little that retailers make so much money from gift cards that never get used, because it means that consumers are failing to acquire products that have already been purchased (in whole or in part) on their behalf. It’s just darn inefficient.

But that’s only if you think about it from the consumer’s perspective. I’m sure that the businesses that benefit from the gift card economy aren’t complaining a whole lot. After all, they get the money spent on gift cards whether or not the things get used.

On the other hand, what with the economy in such bad shape, leading to grave concern over a possible drop in retail spending maybe gift cards aren’t such a bad idea.

Consider these two notions: First, increased consumer spending is, apparently, an important method for stimulating the economy. Secondly, even wealthy consumers are cutting back, and that’s just making a bad situation worse.

So, basically, even the people with the greatest purchasing power are starting to spend less, which is a problem if they should be spending more, more than ever. Some are worried about maintaining their vast fortunes, while others feel bad for living it up when so many others aren’t.

There’s no doubt about it: we’ve got to get the rich folks spending again.

But we can’t go at it all willy-nilly. If left to themselves, they’d just wind up buying the kind of high-quality, imported stuff that we don’t make here in America. We’ve got to give them every opportunity to had their cash over to domestic targets.

That’s where the gift cards come in.

The plan is relatively simple; ordinary consumers are occasionally dunned for donations at pay-point ATM systems. (If you’ve ever seen something like, "Would you like to contribute $1 to pet-related charities?" come up on the screen while checking out at PetSmart, you know what I’m talking about.) Well, what if a system were set up where the personal shoppers of the rich were given a chance to contribute to a fund that purchased and distributed gift cards from low-end retailers.

That way, places like Wal*Mart, Burger King, and 7-11 would get the money, and no amount of theft or loss of the actual cards themselves would impede the charitable flow of cash from the concerned, high-end consumer, to the desperate American retail establishment. Better still, knowing that their purchases are not only helping the economy, but also directly benefiting the less fortunate, (one assumes that the resulting activated gift cards would find their way into the hands of the needy, somehow) the more fortunate would find shopping to be a less guilt-inducing enterprise.

See? It’s win-win!

Now we just have to see if GM and Chrysler sell gift cards….

| December 26th, 2008 | by BCSilvia | Categories: Money & Commerce, Satire | Trackback | No Comments »



A Christmas Essay

Thursday, December 25th, 2008

There’s a cold rain falling outside, and today is one of the grayest I’ve ever seen. On television one finds images of snow and all its various victims. It all seems a little too appropriate: We are a nation that’s hunkered down and frozen.

‘Tis the season for events that seem custom-made for metaphor. Like the economy, we wish our planes would just take off already, but they can’t due to factors beyond our control. And, as we’re finding out, the steps being taken on our behalves in order to ameliorate the situation can be quite toxic.

As ever, the suggestions meted out to the ordinary American seem poignantly absurd. How does one deal with airline delays and flight cancellations? Get to the airport early, of course — because the only way to combat waiting is with more waiting. And how can one pitch in to fix the busted economy? Spend more money. Naturally.

It all seems a little pat-on-the-head, this advice. It’s possible that it’s better to say something rather than nothing, but we’re supposed to be a nation of rugged independence; isn’t anyone else resentful of being spoken to like a child anymore?

As a coping mechanism the "let’s just ask everyone to spend more money" method does not have the air of a well thought-out Plan B. Actually, anyone who’s ever been told that they could help out by setting the table is probably experiencing a massive case of déjà vu whenever they watch the news, these days. Worse, one feels that those who encourage us to spend are being a little less than honest. We half expect that the genuine answer to any question about how us ordinary folk can help the economic situation would be the same advice that any stranded traveler has heard over and over: "There’s nothing you can do. Just hold on tight and wait."

And what about the grotesque irony of asking a workforce that’s losing jobs hand over fist to relax and open its wallets extra wide? One is reminded of the old comic-strip set-up that features a pair of prisoners hanging by their wrists in some smelly mediaeval dungeon, one saying to the other, "Well, aren’t you going to rescue me?"

It’s disturbing. For one thing, the American consumer already treats spending money the same way dogs treat eating food — with insatiable gusto. Asking us to ramp up the spending is ludicrous. We could if we would, Jack — can’t you see that there’s something wrong here?

For another thing, the whole program seems like a huge gamble. Okay, so we’re in financial trouble; seems like the sensible thing for the average American to do would be to reduce spending, save whatever they can, and get ready for some hard times. But why not take some risks? If we all spend money just as hard and fast as we can, maybe we’ll jumpstart the economy and your employer won’t have to lay you off! Of course, if you lose this bet, you’ll wind up with no job, no savings, and whatever nice stuff you can carry away from the place where you used to live.

Nobody really celebrates Labor Day anymore. And hardly anybody talks about the labor market or labor relations unless a bunch of people wind up out of work, or when there’s a huge government bailout on the line. Work is a dour necessity that we refuse to define ourselves by; what’s important is what our income (or our debt) allows us to buy, or where it allows us to shop.

Maybe it’s the after-effect of the Cold War — that costly chess game played against opponents who claimed to represent the interests of the workers of the world. These days, we don’t go in for much of that kind of talk. Mention "workers’ rights" in some quarters, and you’ll be calling an ambulance to cart away someone who’s just eye-rolled himself into having a stroke. But if "workers" are out, then "consumers" are very definitely in. At the very least, it’s a more inclusive term: not everybody works, but any tween with an allowance can be a consumer.

The annoying thing about this shift in identity, however, is the changing perception of the place from where our rights originate. When we demand our rights, we are no longer proclaiming them with our dignity and usefulness as working people, but as mere customers whose insistence upon being treated with respect and humanity comes from the fact that we paid for it. Or even, in some cases, the notion that hypothetically we might, some time in the future, pay for something.

Being inveigled to kick in all the cash we can muster in some bizarre up-from-the-bottom bailout only serves to remind us that the things we do are no longer important, but rather the things that we buy are. Should I work harder or strive to be more efficient? Naw, just get out there and spend. It’s this shift in attitudes that have turned Labor Day into some half-remembered excuse for a bar-b-que beer-buzz with a political meaning that we desperately try to avoid thinking about.

But if it’s true — if we now identify our primary societal role as one of consumption, doesn’t if follow that we consumers should get our own holiday? A day off wherein we celebrate our holy place in the cultural framework? Where we take time out to recall just what we’re good for — which is buying stuff? Shouldn’t we have one of those?

Oh, wait….

Merry Christmas.

| December 25th, 2008 | by BCSilvia | Categories: Money & Commerce, Work | Trackback | 1 Comment »



Meta: Belated — "About" Page Changes

Thursday, December 18th, 2008

We updated it a couple of days ago, but forgot to mention it here: We’ve changed the “About” page around a little bit. Essentially, we’ve boiled it down somewhat. The old one was too long, and too self-pitying. Please enjoy our new, streamlined site history — now with links!

UPDATE: We also added a Copyright section, which more clearly explains how the Creative Commons licesnse applies to the content on this site. No big deal: basically we ask that you attribute if you copy or remix, and that you make the copies or remixes freely available under the same or compatible license. You know, the usual stuff. Have at it, basically.

| December 18th, 2008 | by BCSilvia | Categories: Meta | Trackback | No Comments »



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